Creative strategy for DTC paid social — I don't buy media
Your ads aren't broken.
You ran out of ideas.
You've run the same 3 ads for 6 weeks straight. They still sell. Just worse — and for more money, every single day. Skip a week of new ideas, and you pay for it in cash.
Here's what I do. I read last week's numbers. I write next week's hooks, scripts, and briefs. Your editor shoots them. Done. No calls. No decks. No 30-day calendar.
48h
Your first real examples
8–18
New hooks every week
0
Calls, ever
You're not being outspent. You're being out-shipped.
The brand beating you didn't build a better product.
They tested 20 hooks last month. You tested none. That's the whole game.
Your best ad is your most tired ad.
It's been live since your last drop. Your buyers have seen it 3 times already. That's why it costs more for the same sale.
Your editor is waiting on you.
You already pay for production. It sits idle. Nobody sends a brief on Monday. Cameras don't run on vibes.
"We'll batch content soon."
You said that last month too. Soon isn't a plan. Your ad account bills you for every day you wait.
Ads don't die in a month. They die in weeks. Skip one, and you're paying more for the same old sale — every single day you wait.
With Gary Vaynerchuk
Not an agency. Not a junior. Me.
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01
I grew Gary Vaynerchuk's Brazil channels from zero to 200,000+ followers across Instagram, Facebook, and YouTube. Without AI — by contextualising his message with Brazil's pop culture at the time.
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02
At VaynerMedia, I repositioned Twisties for Gen Z, by finding new hooks, angles and formats from the community and culture every week. Their socials went from a few hundred followers to 50,000+ in a bit over a year — with roughly a 12% lift in brand consideration and sales. Mumbrella named it Social Media Idea of the Year, 2023.
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03
At Admedia, I ran Meta and Google ads for regional businesses. One campaign hit a 9.16% click-through rate at 5 cents a click. No budget or targeting tinkering — simply high-volume creative testing backed by data and culture.
This is that same job. Pointed at your ad account. I don't buy the media. I decide what gets made next — and I write it clear enough to shoot.
Three steps. Zero meetings.
1
Pay & get access
Your workspace lands in 24 hours. You drop 3 things on Intake: ad access, 2–3 current ads, your reviews.
2
I diagnose & deliver
I send the read on Loom. Then the Week 0 pack lands — your first hooks, scripts, and briefs.
3
You ship, every week
Your editor shoots. I check what worked. The next drop builds on it. Same day, every week.
Every week, you get
- Kill, keep, scale — the call, made off real numbers
- 4–6 new concepts — 2–3 hook options each, the format, and why it wins. That's 8–18 fresh hooks a week.
- Scripts and briefs — with reference visuals for your static concepts. Ready to shoot. No follow-up questions.
- New versions of your winners. A proven ad beats a blank page.
- A living angle map. You always see what's next, and why.
What I don't touch
- Campaigns or budgets
- Media buying or targeting
- Video editing or managing creators
- A ROAS guarantee
- Weekly calls
- A 30-day content calendar
No Zoom, unless access breaks. Everything happens async, in writing. Once a drop lands, the scope is locked.
If you're not this brand, don't buy.
This is for you if
- Meta or TikTok is already running — around $10k a month or more
- Creative volume is your bottleneck, not demand
- Someone in-house or a freelancer can shoot and edit
- You want someone deciding what gets made, not another buyer
- You're fine with everything living async, not on a call
Walk away if
- You need someone to build and run your ads from scratch
- You have no way to produce video
- You want a ROAS guarantee
- You want a call every week
- You need someone on standby in your time zone
Not written by me.
Two products. No proposal.
Trust starts with the Trial. It pays off with the Loop.
Compare your options
In-house hire
$70k–155k
a year
Agency retainer
$8k–35k
a month
The Creative Loop
$1,970
a month
Start here
The Trial
One-time · 48 hours · no minimum
- I read your ad account and 2–3 ads you're running now
- 3–5 hooks written for your brand. Not a template.
- A one-page reason: why these, why now
- Delivered on a Notion page
After the Trial
The Creative Loop
3 months for best results, cancel anytime
/mo founding rate
/month
- Kill, keep, or scale — every week
- 4–6 concepts, 8–18 hooks, briefs, and static ad visuals — every week
- New versions of your winners. A living angle map.
- Trello board, comments, and Looms. Same day, every week.
Proud to ship
Trial: don't like it? Tell me within 7 days. I redo it free. You keep what I already sent.
Loop, first 2 drops: same deal. No fine print.
The guarantee
Not working after month 1 of the Loop? You walk. No fight, no fine print.
Only 5 seats are open at the founding rate — on purpose. More than that, and the weekly read stops being real. Trials are always open.
The questions you're holding.
Do you run the ads?
No. I don't touch Ads Manager, budgets, or targeting. Your team runs the ads.
Do you produce the videos?
No. I write scripts and briefs clear enough that your editor can shoot without calling me.
How do we start with no call?
Pay. Get access within 24 hours. Fill in the Intake form. I start.
How fast is the Trial?
Within 48 hours of getting access and 2–3 current ads.
Why a 3-month intent on the Loop?
Paid creative compounds. One drop won't tell you much — three will. But if it's clearly not working after month 1, you walk. No fight.
What if we need more than 6 ideas this week?
They wait for next week. The drop stays the drop. This isn't a bottomless list.
Is this a monthly content calendar?
No. Calendars are for organic posts. Paid ads die in weeks. We ship every week, off last week's numbers.
What spend is too small?
If you're not spending $10k+ a month on Meta or TikTok, this will feel expensive. Don't buy it yet.
What happens after the Trial?
If it's a fit, join the Loop — 3-month intent, walk after month 1 if it's not working. If not, you keep the examples.
Creative is your ceiling.
Another generalist won't raise it.
$497 gets you real hooks, written for your account, in 48 hours. Not good enough to hand your editor? I redo them free. The only way to lose is to keep running the same 3 ads.